Why didn't I think of this?

A cupcake making kit? Seriously?

Call me old-fashioned, but when I make cupcakes I open a cake mix and follow the grueling instructions (adding eggs, oil, and water). Then I pour the batter into cupcake liners that I bought separately. Separately! The horror!

On the grocery aisle, just next the cake mix and cupcake liners, I can buy a can of frosting and various sprinkles and other decorating accents. But buying all these things separately - and then using a smidgen of imagination to combine them to make a cupcake - is just exhausting.

I do have to admit - this is pretty clever marketing. And I love the store that sells it. It just never occurred to me that you needed to put all of this together in one box.